Search Engine Optimization
At Internet Marketing Sense, we believe the main focus of any successful online business is through Search Engine Optimization (SEO). This is by far the best investment any kind of business can make, whether B2C or B2B. Once you build the organic search ranking for your website, you are able to effectively drive traffic to it without long term costs to your business. This means you drive large numbers of people to your website who are interested SPECIFICALLY in the products and service you have to offer! Consumers are also more likely to click on the organic (FREE) search results than others like pay per click. With our proprietary SEO strategies, you can be sure we follow the most up to date best practices by focusing on content marketing, content development and effective link building. With over 5 years of experience, our SEO experts use reporting software and advanced SEO analytics to offer enterprise level services to all small, medium and large businesses alike. Since we practice what we preach, we have proven capabilities for transforming your website’s profitability!
OUR Search Engine Optimization PROCESS
SEO algorithms keep changing on a regular basis and Internet Marketing Sense is always up to date with the latest changes. Unlike other internet marketing companies, our SEO team is constantly being trained on the most recent techniques and strategies ensuring that we offer you what is currently working with the search engines. Internet Marketing Sense applies new Search engine optimization through:
- In-depth Search engine Optimization diagnostics and labs
- The quality of link building is our priority
- Our keyword search is extensive as well as accurate and the focus remains on long tail keywords with a highly effective index score
- In-depth analysis of external and Internal links
We are an SEO company that rigorously follows all the guidelines laid down by Google which are available every quarter and we have several other channels of getting proprietary search engine information as well. Our search engine optimization team regularly attends SEO marketing workshops and remains in constant touch with experts from the industry to ensure they are up to date with the new and latest tools and best practices. These methods allow our team to apply the latest SEO updates to our client’s websites WAY before the updates are implemented in new search engine algorithms such as Google. This ensures that our clients do not fail in their search engine rankings. Internet Marketing Sense is an industry leader in SEO practices and we apply our knowledge to our client’s websites for all current as well as future Search Engine Optimization campaigns!
Why You Need Search Engine Optimization (SEO)
The #1 way to get most visitors to your website at the most affordable price is by building the organic SEO ranking of your site. Search engine optimization is very effective in adding quality as well as volume to the traffic you receive to your website. Once we begin working on a client’s website, it is a combination of ‘on page’ and ‘off page’ techniques that are designed with your business goals in mind. Your company’s exposure in the online world automatically increases when you increase the visibility in all the major search engines. At the same time you are able to measure the increase in traffic and conversions to yield a positive ROI.
Analytics and Reporting
We monitor, analyze and adjust every one of our SEO campaigns to get the best results for your website. You will receive a detailed report on a monthly basis wherein we include an analysis of the campaign summary, the top rankings, highlights and information from the analytics tracking software. These reports are generated on a monthly basis, but we have the ability to do these reports for you on a bi-weekly, weekly or on-demand basis as well.
Our SEO Agency Process
At Internet Marketing Sense, our SEO services start with an extensive setup process including an in-depth analysis of keywords and on page optimization to help your website rank with the search engines. Here are some of the things you can expect in this phase:
- Keyword research and strategy
- Client Needs Assessment Review
- Analysis of client’s Competitors
- Keyword Ranking Report for the Baseline
- Branding & targeting Keyword with enticing Meta Descriptions and Title Tags (create and implement keyword assignment)
- Create and implement Keyword Assignment
- Setting up of Google Analytics
- Setting up of the tools on Google Webmaster
- Standardization of www & non-www
- Standardization of default or index pages
- Incorporating keyword rich URLs, rewriting existing URLs and categorizing them in an organized manner
- Appropriate usage of the robots.txt to ensure search engines are kept away from the sensitive company information on client’s website
- Website suitably interlinked in order for discovery by search engines as well as the appropriate strength of SEO pages
- Utilizing client’s relationships and associations for building links on the website
- Making sure web elements that can cause the website to be banned on search engines or result in penalties are resolved
- Continued communication with the client and metric reporting with in-depth analysis to gauge the effectiveness of SEO in regards to the client’s goals
Our SEO campaign offers techniques for not only on-page optimization, but off page optimization as well. Off page optimization refers to strategies and techniques including link building in order to increase the ranking of the client’s website in the major search engines. With backlinks that are of high quality, the website gains authority and trust with search engines which positively increases its rankings. Here are some of the services included in off page optimization:
- Submissions to directories
- Press Releases
- Writing and submitting articles to directories
- Postings in forums and blogs
- Linking of encouragement campaigns
If you are interested in ranking on the top of Google for the keywords you are targeting then SEO is vital to your overall marketing plan. Thankfully we specialize in seo packages that have proven time and again to GET REAL RESULTS! If you have given other SEO providers a try with ZERO results, then its time to get your site making money by getting the rankings you need!