Social Media Marketing Services
Word of mouth marketing is now more powerful than ever, where consumers are continuously embracing social media channels to get news, updates and offers from their favorite brands. At Internet Marketing Sense, we understand the power of social media and the impact of how it is fundamentally changing the way we communicate, as well as the urgency for brands to have a successful social tool belt with which to make an impact online.
With an in-house social media team, our digital agency is committed to creating strategic social media plans that are cohesive with your marketing and branding efforts, and ultimately, help identify and cultivate lasting brand advocates.
By building custom branded Facebook landing tabs and pages, YouTube channels and Twitter skins, the IMS team will work with you to create polished, professional pages that are seamless with current marketing initiatives and collateral, giving clients a leg up on the competition. We also have the capability to build exciting custom Facebook and Mobile applications to support your social media campaigns and engage your audience.
At Internet Marketing Sense we provide customized social media strategies and plans that range from consulting with your team, to full campaign and channel management. The packages are designed to encourage the client to make the commitment to ultimately, improve brand exposure on the social web.
Social Media – SEO Methodology
As the ever-changing scope of digital marketing evolves, we are continually amazed with how all the facets merge together and assist in each other’s overall growth and impact for a business. Social Media and Search Engine Optimization (SEO) are no different. Within the last year, the SEO landscape has evolved, placing more importance and more relevance on good, consistent content online.
As Search Engines continually update their algorithms in order to provide the best user experience, we are beginning to see the true value of a strategically executed social media marketing strategy and how it can strengthen SEO efforts. Social Media is one of the most effective ways to set the tone of your brand, engage your customers, build loyalty, and drive qualified leads. It has also evolved as a very strong organic link building tool for SEO.
By optimizing social channels for search, building content calendars that ensure consistent content is currently being published across social channels, and engaging with Q&A sites and blogger outreach, these are just a few ways we are bridging the gap between traditional SEO and social media.
Running an integrated campaign and backing your social campaigns with an SEO strategy has proven to be one of the most effective methods in digital marketing today. The Social SEO strategy here at IMS is the first of its kind; an innovative approach that will surely set your company apart and quickly build a powerful long-lasting brand.
Social Media is VERY Important!
In a nutshell, social media marketing is the process of gaining targeted traffic to your site through social sites like Facebook, Twitter, LinkedIn, YouTube, Pinterest ect. Social media creates brand awareness and builds a deep relationship with your customer base!
Social media doesn’t only create brand or service/product awareness, but it can also be a powerful tool in generating sales, acquiring new clients and professional relationships as well as keeping audience up to date on what is currently going on with the company.
Each social media website has its advantages
Facebook connects with the customers by promoting current events, products/services, sales, and other essential information. Facebook gives an option to engage with the customers directly, offer support, answer any questions, and even ask for customer feedback.
Twitter, on the other hand, is used to post short messages (140 characters) and is best used to post special events or coupons/deals.
Pinterest is the newest social media website, growing at astounding rate. It is all about collecting and sharing pictures of interesting things. It puts personal spin on a business and shows what things the business is interested in aside from the products/services they offer.
LinkedIn is professional networking website used for making new professional relationships with other people in your field. LinkedIn is best used for finding potential clients, associates, service providers or subject experts. LinkedIn has an option to create a business account to keep professional relationships informed about business activities.
YouTube is the world’s largest video website. YouTube is ideal for exposing business videos and starting a video channel where different videos can be updated!